Privacy Policy
Effective Date: October 20, 2026
Sedgewick + Ferweda Architects ("SFA," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, https://sedgewickferwedaarchitects.com, interact with our advertisements, or use our online services.
By using our website, you acknowledge the data practices described in this Privacy Policy. Where required by applicable law, we will obtain your consent before collecting or using certain information.
1. Information We Collect
We may collect personal and non-personal information through the following methods.
Information You Provide Voluntarily
When you complete a contact form, register for an event, subscribe to communications, or otherwise contact us, we may collect:
Name
Email address
Phone number
Company or organization name
Project details or service inquiries
Other information you voluntarily provide
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies, analytics tools, and similar technologies, including:
IP address
Browser type and device information
Operating system
Pages visited and time spent on our website
Referring websites or search engines
General geographic location
Interactions with website content, forms, and advertisements
Advertising identifiers and website usage data
2. How We Use Your Information
We may use collected information to:
Respond to inquiries and requests for architectural services
Communicate with prospective and existing clients
Provide information about our services, projects, events, and educational resources
Improve our website, content, and user experience
Analyze website traffic and visitor behavior
Measure advertising campaign effectiveness
Deliver relevant advertisements to prospective clients
Conduct remarketing and other digital advertising activities
Send marketing communications when permitted by applicable law
Maintain website security and comply with legal obligations
We do not sell personal information for monetary compensation. Certain advertising-related disclosures or uses of personal information may be considered a "sale," "sharing," or targeted advertising under applicable privacy laws.
3. Cookies and Tracking Technologies
Our website uses or may use cookies, tracking pixels, and similar technologies to support website functionality, analyze visitor activity, and improve advertising effectiveness.
These technologies may include:
Google Analytics
Google Analytics helps us understand how visitors find and interact with our website. This may include information about page views, traffic sources, visitor engagement, and website usage patterns.
Google Ads and Conversion Tracking
We use or may use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. This technology helps us understand actions visitors take after interacting with our advertisements, such as visiting specific pages or submitting inquiry forms.
Google Ads Remarketing
We may use Google Ads remarketing services to advertise to individuals who have previously visited our website.
Third-party vendors, including Google, may display advertisements for SFA on websites, applications, and other digital platforms across the internet.
These vendors may use cookies, device identifiers, and similar technologies to display advertisements based on a visitor's previous interactions with our website.
Squarespace
Our website is hosted through Squarespace, which may use cookies and similar technologies to support essential website functionality, security, performance, and analytics.
Other Marketing Technologies
We may use additional third-party tools to support email marketing, campaign measurement, website optimization, and other marketing activities.
Cookies may be classified as essential, analytics, functional, or advertising cookies, depending on their purpose.
Visitors can manage or disable certain cookies through their browser settings and, where available, our website's cookie consent controls.
4. Google Advertising and Personalized Ads
SFA uses or may use Google advertising services to promote our architectural services and reach prospective clients.
Google and other third-party advertising providers may use cookies or device identifiers to collect information about visitors' interactions with our website and advertisements.
This information may be used to:
Measure advertising performance and conversions
Understand how visitors interact with our website after clicking an advertisement
Create advertising audiences based on previous website visits
Display relevant advertisements across Google's advertising network and participating websites
Improve advertising targeting and campaign effectiveness
Depending on the services enabled and applicable privacy requirements, Google may process advertising-related data to support these activities.
Managing Personalized Advertising
Visitors may manage their advertising preferences or opt out of certain personalized advertising activities through the following resources:
Google My Ad Center: https://myadcenter.google.com/
Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org/
Google Analytics Opt-Out Browser Add-On: https://tools.google.com/dlpage/gaoptout
Visitors may also manage advertising identifiers through their device settings.
Opting out of personalized advertising does not necessarily prevent advertisements from appearing, but it may reduce the personalization of those advertisements.
For more information about Google's data practices, visit:
https://policies.google.com/technologies/partner-sites
5. Cookie Consent and Privacy Preferences
Where required by applicable law, we obtain visitor consent before using non-essential cookies or tracking technologies for analytics, advertising, or personalized marketing.
Visitors may be presented with cookie consent options that allow them to accept, reject, or manage certain categories of cookies.
Where supported by our website's consent management tools, visitors may update their preferences after making an initial selection.
We seek to honor applicable privacy requirements and consent preferences when using Google Analytics, Google Ads, and other tracking technologies.
Disabling certain cookies may affect website functionality or limit our ability to measure advertising performance.
6. Sharing Information with Third Parties
We may share information with trusted third-party service providers that assist with our business operations, including:
Website hosting and maintenance
Website analytics
Digital advertising and campaign measurement
Email marketing and communications
Website security and technical support
These providers may include Squarespace, Google, and other marketing or technology platforms used by SFA.
We may also disclose information when required by law, to respond to legal proceedings, protect our rights, or address security concerns.
We do not authorize service providers acting solely on our behalf to use personal information for unrelated purposes. Advertising partners may process information according to their own privacy policies and applicable agreements.
7. Data Security and Retention
We take reasonable administrative, technical, and organizational precautions to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business records, respond to inquiries, or comply with applicable legal obligations.
Retention periods may vary depending on the type of information and the purpose for which it was collected.
8. Your Privacy Rights and Choices
Depending on your location and applicable privacy laws, you may have the right to:
Request access to personal information we maintain about you
Request correction of inaccurate personal information
Request deletion of certain personal information
Withdraw consent for certain data processing activities
Object to or limit certain uses of personal information
Opt out of certain targeted advertising activities
Request additional information about how your personal information is used
To submit a privacy-related request, please contact admin@sfarch.us.
We may need to verify your identity before processing certain requests. We will respond in accordance with applicable laws and may retain information when legally permitted or required.
You may also unsubscribe from marketing emails using the unsubscribe link included in those communications.
9. International Visitors
Our business operates in the United States. If you access our website from another country, information collected through our website may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.
Where applicable, we seek to comply with relevant privacy and data protection requirements, including requirements concerning consent, data processing, and international data transfers.
Visitors located in the European Economic Area, United Kingdom, or other jurisdictions with additional privacy protections may have specific rights under applicable laws.
10. Third-Party Websites
Our website may contain links to third-party websites, including social media platforms, professional organizations, business partners, and other external resources.
We are not responsible for the privacy practices, security, or content of these external websites.
We encourage visitors to review the privacy policies of third-party websites before providing personal information.
11. Children's Privacy
Our website is intended for a general business audience and is not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we become aware that personal information has been collected from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, business practices, advertising technologies, or applicable legal requirements.
Any changes will be posted on this page with an updated effective date.
We encourage visitors to review this Privacy Policy periodically.
13. Contact Us
If you have questions about this Privacy Policy, our data collection practices, or your privacy rights, please contact:
Sedgewick + Ferweda Architects
410 E. Court St. Flint, Michigan
Email: admin@sfarch.us